World debut of KROSNO brand revamp
Krosno Glass kicks off the new year with a new visual communications system for the KROSNO brand and a modified portfolio architecture, divided into the Premium and Casual lines. The rebranding of the flagship Polish glassware brand is part of the business growth strategy for 2018-2023. The revamped KROSNO brand debuted at the 2018 Ambiente trade fair in Frankfurt.
KROSNO has been a synonym for best quality since 1923, as signified by the new logo design with the slogan “Brilliance in glass since 1923”. In addition to the brand logo, the revamp includes all visuals and branding materials, the 2018 catalogue and official website. Drawing on nearly 100 years of excellent craftsmanship, renowned for its attention to every detail, KROSNO begins a new chapter in its history with the message “Experience life more beautifully”.
The revamped KROSNO brand portfolio comprises 280 products with a variety of uses, including drinkware, serveware, homedeco and giftware. The Krosno Glass team of designers and craftsmen prepared 30 unique collections of handmade and machine-formed glassware.
At the Ambiente fair, the company displayed a mock-up of packaging the KROSNO brand is going to gradually implement by the end of the first half of 2018. Packaging for the Premium segment, including both handmade and machine-formed products, gained elegant, black decor while the machine-formed Casual line will be presented in minimalistic, white boxes.
Click HERE to see the new catalogue.